This Privacy Policy explains what data we collect when you visit becometheagency.com or purchase the Stack from Riverton Inc, a Texas corporation. We collect as little as possible. We don't sell your data. We don't run ads on this site. We don't track you across the web.
1. What we collect
When you visit the site
- Anonymous analytics via a privacy-friendly analytics provider (Plausible or Fathom). Page views, referrer, country, device type. No cookies. No fingerprinting. No personal identifiers.
- Standard server logs kept for a maximum of 30 days for security and abuse-prevention purposes (IP address, user agent, timestamp).
When you join the waitlist
- Email address only. Stored with our email provider (Loops, ConvertKit, or equivalent) until you unsubscribe or we close the waitlist.
When you purchase the Stack
- Email address, name, billing address, and country. Required for license issuance, receipt generation, and tax compliance.
- Payment data handled by Stripe. Card details never touch our servers; we receive only a transaction ID, last 4 digits, and country.
- License records linking your email to your purchased tier and download access. Retained as long as you hold an active license, plus 7 years for accounting compliance.
What we never collect
We do not collect or have access to:
- Your customer data (your Shopify orders, Klaviyo lists, Meta accounts, etc.)
- Your API keys, tokens, or third-party credentials
- Any usage telemetry from inside the Stack itself
- Behavioral profiles, demographic inferences, or cross-site tracking
The Stack runs entirely on your infrastructure, against your accounts, with your credentials. Nothing routes through us.
2. How we use what we collect
- Email: to deliver download links, license keys, important updates about the Stack, and (if you opted in) occasional product news. Unsubscribe anytime.
- Billing data: to process payment, issue receipts, comply with tax law, and prevent fraud.
- Analytics: to understand which sections of the site convert and which don't. Anonymous, aggregate only.
3. Who we share data with
We share data only with vendors who help us run this service. Each vendor is contractually limited to the purpose listed:
- Stripe — payment processing.
- Loops / ConvertKit / equivalent — transactional and waitlist email delivery.
- Vercel / Netlify / equivalent — website hosting.
- Plausible / Fathom — privacy-friendly analytics.
- Accounting providers — for tax compliance, when legally required.
We do not sell, rent, trade, or share your data with advertisers, data brokers, or analytics firms beyond the operational scope above.
4. Data location
Riverton Inc is based in Texas, United States. Your data is stored and processed in the U.S. by us and our vendors.
5. California residents (CCPA)
If you are a California resident, the California Consumer Privacy Act (CCPA) gives you specific rights regarding your personal information:
- Right to know what personal information we collect, use, and disclose about you.
- Right to delete your personal information, subject to legal retention obligations (e.g. tax records).
- Right to correct inaccurate personal information.
- Right to opt out of sale of personal information. We do not sell your personal information. Period.
- Right to non-discrimination — exercising your CCPA rights will never affect the price, level, or quality of service you receive from us.
To exercise any of these rights, email hello@becometheagency.com. We will verify your identity and respond within 45 days, as required by CCPA.
6. Cookies
This website uses no tracking cookies, no advertising cookies, no third-party trackers. We use only essential session storage where strictly necessary for the site to function (e.g. checkout flow). Our analytics provider does not use cookies at all.
7. Children
The Stack is sold to business operators. We do not knowingly collect data from anyone under 18. If you believe a minor has provided us data, contact us and we will delete it.
8. Security
We use industry-standard security practices: encrypted connections (HTTPS), encrypted-at-rest storage with our vendors, and minimal data retention. No system is 100% secure. We will notify affected users without undue delay if a breach occurs.
9. Changes to this policy
We may update this Policy from time to time. The "Last updated" date above reflects the most recent revision. Material changes will be communicated by email to users with active licenses.
10. Contact
Privacy questions? Data requests? Email hello@becometheagency.com.
For postal mail: Riverton Inc, 10134 Hammerly Blvd #1002, Houston, TX 77080, United States.