For Shopify founders who'd rather operate than manage
Don't hire an agency. Become one.
One install. Your brand bible auto-built from your shop, your reviews, the subreddits where your customers actually post, and your competitors' running ads. Then your daily ops — Shopify, Meta, Google, Klaviyo — run from one terminal. The exact stack behind a $2M Shopify brand. No retainer.
Built by Romain Pommerolle · solo founder · runs a $2M Shopify brand on this same stack.
Shipping to the first 25 buyers · then form closes for 2 weeks while I onboard them
> /morning-brief ═══ MORNING BRIEF · 2026-05-07 ═══ 📦 SHOPIFY (yesterday) Orders: 142 Net revenue: $5,847 AOV: $41.18 Net margin: 23% 📈 META ADS Spend: $1,240 Revenue: $4,890 ROAS: 3.94x (breakeven 1.65x) CPA: $18.20 Status: OK 🔍 GOOGLE ADS Spend: $380 ROAS: 5.2x Status: OK brand search saturating 📬 KLAVIYO Sends: 8,432 Opens: 28.1% Clicks: 4.2% Attributed: $1,140 Active flows: welcome, cart, checkout, D+15, winback-90d ⚠️ ANOMALIES AOV down 14% vs 7-day avg — first-order share spiked to 71% (vs 58%) Likely cause: TikTok virality on hero SKU (single-product spike) 🎯 ONE BET TODAY Push budget +20% on Reliable-tier ad "hero-routine-ugc-v3" → ROAS 4.8x · CPA $14 · 47 purchases last 7d (per andromeda-framework.md) Want me to log this as a decision?
Click each tab · five real commands, real output structure · sample data anonymized
What's actually in the box
Not a course.
A working production stack.
Files, configs, tools. Already running in production.
Brand Intelligence
Brand bible,
auto-built.
bta init scrapes your Shopify catalog, brand pages, Reddit mentions, Instagram, TikTok, Trustpilot, Google SERP for press + competitors, top 3 competitors auto-detected, and their currently-running ads from the Meta Ad Library. Synthesizes 6 markdown files Claude reads on every prompt.
Daily Operations
Nine slash commands.
Seven operator skills.
/morning-brief, /check-ads, /check-flows, /audit-cart, /draft-winback, /end-of-month, /refresh-bible. Each consumes the bible plus live Shopify, Meta, Google, Klaviyo or Omnisend. Backed by Andromeda, PMAX marginal-ROAS, Klaviyo flow architect, OCU rules, bestseller drift, cohort LTV.
Creative Pipeline
Clones briefed
by real winners.
/generate-creative takes your hero SKU images + brand voice + the longest-running competitor winner from your bible, sends a structured brief to Higgsfield (image / lifestyle video / carousel) or Arcads (UGC actor face-cam video). Output: 4-7 variants per call. Auto-suggested by /check-ads when Reliable-tier ads need cloning.
Self-Maintaining + Curriculum
It tells you
when something breaks.
bta doctor grids every channel and live-tests each fetcher (green / yellow / red). bta update ships new skills, scrapers, AND the 9 industry baseline references (Andromeda, Google Ads, TikTok, email, creative cloning…) refreshed monthly. The skills are the curriculum. Open andromeda-framework.md and you're already learning.
8
Sources scraped
into your bible
9+7
Slash commands
+ skills, day one
30s
From prompt
to morning brief
7
Variants per
creative call
Wired into your stack from day one
The other AI shelf
Stop bookmarking
AI threads.
Your Twitter feed is a graveyard.
"Connect Claude Code to Shopify." "Connect ChatGPT to your CRM." "Add an AI agent for Klaviyo." "Build your own MCP for X."
Tutorials, threads, twelve-tab guides. Notion bookmarks you'll never reopen.
Each one is a Tuesday afternoon you'll never get back — wired into something half-broken, untested in production, pointed at fake demo data, abandoned three weeks later when the next thread drops.
This is the opposite.
One stack. Already wired. The same architecture I run on my own 2M$ Shopify operation. Tested against real customer data, real Meta accounts, real Klaviyo flows.
You don't connect anything. You don't read another tutorial. You don't write another .env from scratch.
You inherit a system that already works — pre-loaded with the data layer I built across 18 months while paying that $5,000/month for slides.
"Connect AI to things" is for builders.
This is for operators.
A typical Tuesday.
Same day. Same brand. Two ways to operate.
With your $5K/month agency
- 9:00 You ping Slack to ask about yesterday's Meta performance.
- 14:30 Account manager replies: "I'll loop in the analyst, expect numbers Thursday."
- 15:00 You receive 4 creative variations · 2 from last week's brief.
- 17:00 Friday Google Slides arrives · 12 pages of charts, no decisions.
- Mo+1 "Strategic alignment call" · 45 min · 3 people · no outcome.
With Become The Agency
-
8:00
/morning-brief· Shopify, Meta, Google, Klaviyo — yesterday's numbers in one screen. Anomalies flagged. One call to make today. -
9:15
/check-ads· Andromeda tier classification (reliable / actionable / noise), kill list ready, 90 seconds. -
11:00
/audit-cart· Sessions → ATC → Checkout → Purchased funnel via ShopifyQL, leakage step + Klaviyo recovery flow status, OCU funnel against your 30/90-day baselines. -
14:00
/draft-winback· 3-email cadence with discount escalation, segment data from your real Klaviyo dormant segment, exit criteria pre-built. -
Mo +1
/end-of-month· Full P&L consolidated, MoM + YoY, every "applied" decision scored ✅⚠️❌ from your decisions ledger. Top 3 bets next month.
"You're not paying
for marketing.
You're paying for
someone else's
analyst's lunch break."
The math
Stack pays for itself
in 18 days.
With your agency
$5,000/month
With Become The Agency
$2,997 once + ~$700/mo API
3-year savings · vs the retainer line only
$151,803
That's just the media retainer. Add the creative shop, the UGC actors, the email consultant, the fractional CMO — see the next section — and your real 3-year savings sit between $356,000 and $818,000. API costs ($500–$1,200/mo depending on creative volume) cover Claude Code Max + scraping infra + creative generation + research APIs.
The hidden stack
The retainer is just
the appetizer.
When you add up everyone agencies pull into the chain — the media team, the creative shop, the UGC actors, the email guy, the "fractional CMO" — your real monthly bill is 2-4× the retainer they quoted you.
Media agency retainer
Meta + Google ads management. The "core" line item.
Creative agency or freelance designer
Static + motion creatives. Often separate from media.
UGC creators · paid actors
$200–800 per video × 4-8 a month. The Andromeda tax.
Email / CRM consultant
Klaviyo flows, retention, deliverability. Separate quote.
Fractional CMO · strategist
For when you need someone to "tie it all together".
Real monthly stack
What an "agency-run" brand actually pays
$10,700 – $23,500/mo
$128K – $282K / year
With Become The Agency
One stack. No five vendors.
~$700/mo
$8,400 / year · No retainer
No casting calls. No video shoots. No invoices from five vendors. AI generates the creatives at the volume Andromeda actually rewards.
The new operator class
You don't just save money.
You stop renting decisions.
Channels, creatives, audits, reports — all of it runs out of your terminal, on your accounts, on your schedule. Less Slack. Fewer invoices. Decisions that ship the same day you make them.
A note from the founder
Why I'm selling something
I built for myself.
For three years I paid an agency $5,000 a month. They had nice slides. They were polite. They were always slightly late.
One day I added it up: $180,000 over three years. For decisions I could have made faster, with better data, in my own terminal.
So I built the system that replaces them. Not because I'm anti-agency — because they were never the bottleneck. The bottleneck was waiting for someone else's calendar to clear.
This stack is the answer I gave myself. It runs my brand at $2M solo. I sleep better. I ship daily. I own every line of code, every prompt, every output.
I'd rather see 100 founders own their stack than 100 agencies milk monthly retainers.
— Romain
Buy this if
Buy this if you are:
- ✓A solo founder running a Shopify brand at $1M+ ARR
- ✓Paying or recently paid an agency $3-10K/month
- ✓Comfortable being the CEO who delegates — to people or to AI
- ✓Tired of paying thousands for basic digital execution
- ✓Willing to spend a weekend on setup (or get the DFY tier)
Don't buy this if
Don't buy this if:
- ×You prefer hiring large teams for simple tasks
- ×You like sitting through weekly alignment meetings
- ×You have venture capital you need to burn quickly
- ×You aren't on Shopify (the integrations are Shopify-specific)
- ×$700/mo in API costs makes you uncomfortable
Made for operators,
not developers.
You're the CEO. You don't write code. You don't want to write code. Good — neither do I, anymore.
01 — The terminal
You talk. Claude types.
Forget what you remember about black screens with green text. Claude Code is a chat window that lives next to your code — you ask in plain English, it does the work.
Real example, this morning, my exact prompt:
"Show me yesterday's Meta ads ROAS by creative — flag the ones below breakeven."
Output landed in Notion. No SQL, no formulas, no Looker. That's the entire interface.
02 — The setup
A weekend, not a sabbatical.
Four short videos walk you through it: install Claude Code → drop the stack → paste API keys (Anthropic, Shopify, Pipeboard for Meta + Google, Klaviyo or Omnisend, ScrapingBee, scrape-creators) → run bta init → bible builds itself in a few minutes → first /morning-brief the next morning.
Average time founder-side: 3 to 5 hours, spread across a Saturday.
Don't want to touch any of it? DFY tier — I deploy it on your cloud, hand you the keys.
03 — The updates
Updates ship monthly.
You don't chase APIs.
Meta changes their attribution model. Klaviyo ships a new flow type. Anthropic releases a faster model. The stack absorbs it — you get the diff in your inbox the first Monday of every month.
Lifetime updates means lifetime. Pull the new code with one command. Or let Claude do that too.
The Operator's Brief
What lands in your inbox, monthly.
- →Founder tip of the month — one decision I made on my own brand this month, the data behind it, the outcome.
- →Stack update video (5-10 min) — what's new in your code, what to delete, what's now possible.
- →Industry alerts — the API changes / platform updates that matter (Meta, Klaviyo, Shopify, Anthropic).
- →One ready-to-deploy playbook — a working Claude Code skill or prompt sequence I used this month, copy-paste into your stack.
Async. No live calls, no Slack to keep up with, no community FOMO. Read it Sunday morning with coffee, ship it Monday.
Not ready to buy? Start here
See what your competitors are running — before you spend a dollar.
Drop your store below and I'll hand-build you a free Brand Intelligence Brief: your active Meta ads vs. your closest competitors', what people say about you on Reddit & Trustpilot, and how your positioning reads from the outside.
Built from public data only. No account access. Delivered within 24h.
Pick the level of help you want.
Standard
$2,997
If you can use a chat, you can run it. The full stack, self-installed.
- ✓Full source · 9 commands · 7 operator skills · 8 scrapers · 5 fetchers · 3 generators
- ✓9 monthly-refreshed playbooks · Andromeda, Google Ads, TikTok, email, AI creative cloning, Pinterest, Amazon FBA
- ✓Brand bible builder · 8 scrapes synthesized into 6 markdown files
- ✓Multi-brand routing · run 2-3 stores from one stack
- ✓4 install Looms + a how-to-use playbook for every slash command
The same research a $5K/mo media agency would filter for you. Refreshed every month.
Get the stack →Guided start
Premium
$4,997
For operators who want it tuned to their brand on day one.
- ✓Everything in Standard
- ✓2-hour onboarding call · installed, configured, first brief shipped live
- ✓CLAUDE.md tuned to your brand · voice, margin targets, channel mix
- ✓First brand bible built with you · 8 scrapes → 6 markdown files reviewed line by line
- ✓24h priority email for 60 days
You leave the call with a working stack and your first morning brief in your inbox.
Get the stack + onboarding →Done for you · 2 slots / month
DFY
$14,997
I deploy on your cloud and write the skills your stack doesn't have yet.
- ✓Everything in Premium
- ✓I deploy on your cloud (AWS / GCP / Hetzner) · your keys, your data
- ✓1-2 custom operator skills for your category · your edge, not generic
- ✓Custom MCP setup · Shopify, ad accounts, ESP, warehouse wired in
- ✓Day-30 audit call + 90 days priority email (12h response)
Capped at 2 buyers/month. When the slot is gone, it's gone until next month.
Get the stack — DFY →All tiers · lifetime updates · monthly Operator's Brief.
Source code
Yours forever. Skip a month, the stack keeps running on your infra.
Install guarantee
If the stack doesn't run on a clean install, I fix it or you don't pay.
Payment
Stripe. One-time. No subscription, no auto-renew.
Frequently Asked Questions.
Is this a software product or a course? +
bta init / bta doctor / bta update) — already configured, the same architecture I run in production. You're not learning to fish; you're getting the boat.
Can I use my Claude Code Max subscription, or do I need an Anthropic API key? +
BTA isn't a third-party app calling Anthropic from the outside. It's a folder of files — slash commands, skills, MCPs — that lives in your
.claude/ directory and that Claude Code reads natively. Every prompt runs inside Claude Code on your machine. There's no proxy, no auth wrapping, no alternative client. It's exactly what Claude Code's extension architecture was designed for.That distinction matters. The OpenClaw / wrapper-tool drama earlier this year was about apps that grabbed Claude Code credentials from outside the product to power non-Code use cases — that's against Anthropic's ToS and got shut down. BTA does none of that. You install Claude Code from anthropic.com, log in with your Max account, drop the BTA stack into your
.claude/ folder, and run slash commands the same way you'd run /help.If you'd rather use API keys (e.g. you don't have a Max subscription, or you want metered billing for a specific brand), that works too — Claude Code accepts both auth modes. The stack doesn't care which one you use.
I'm not a developer. Can I still use this? +
Setup is a weekend (3-5 hours) following 4 short videos: install Claude Code, drop in the stack, paste your API keys including ScrapingBee, run
bta init, your bible builds itself, your first /morning-brief lands the next morning. Day-to-day usage is plain English: "check yesterday's ads", "draft the Klaviyo winback", "audit the cart abandonment funnel".If even that sounds like too much, the DFY tier exists exactly for that — I deploy it on your cloud, hand you the keys, you start talking to it.
How do updates work? What if Meta or Klaviyo change their API? +
When platforms break things — and they will — fixes ship as part of the same monthly cycle, or as an emergency patch if it's bad enough. Lifetime updates is a real commitment, not a marketing line.
Bonus: the stack is yours. If you ever decide to skip a month, the version you have keeps running on your infrastructure.
What happens if I outgrow the stack? +
Can I use the stack with clients of my own? +
The only thing you can't do is repackage and resell the stack itself as a product. The capability is yours. The asset stays yours.
Is there a refund policy? +
What you do get: a narrow technical guarantee. If the stack doesn't run on a clean install following the included videos, I fix it or you don't pay. That's it. No "didn't get the results I wanted" refunds — you're buying the same code I run in production, what you do with it is on you.
Ask any question before you commit: DM me, watch the full demo Loom, read every line on this page. Once you click buy, you're in.
What about my data and privacy? +
25-buyer cohort · then closed two weeks for onboarding
Tuesday could look
different next week.
$2,997 once. Lifetime updates. Source code in your hands the moment you click.
I'm one person onboarding the cohort myself. Fifty strangers in week one means none of you get a stack worth what you paid. So the form ships to the first 25, then closes for two weeks while I take care of them. If you're past 25, you'll get the next slot — same price, same code, same updates.
Buy once. Source code, not access.