becometheagency. Get the stack →

A new era for solo operators

Don't hire an agency.

Become one.

One install. Your brand bible auto-built from your shop, your reviews, your Reddit, your competitors. Then your daily ops — Shopify, Meta, Google, Klaviyo — run from one terminal. The exact stack behind a €2M Shopify brand. No retainer.

Launching soon · Founding price for the first 10

$ bta init mybrand

 Which vertical fits this brand best?
  1) beauty   2) apparel   3) home   4) electronics   5) food-bev   6) _generic
  Choice [1-6]: 1
  Storefront domain: mybrand.com

 Folder ready at data/mybrand/
 Running brand-bible scrape — full catalog + every brand page.

  shopify_front    187 products · 12 brand pages · review widget: loox
  reddit           9 subreddits · 47 threads · 312 comments
  google_search    7 SERPs · 64 organic results
  instagram        @mybrand_official · 28.4k followers · 12 posts
  tiktok           @mybrand · 9.2k followers · #mybrand → 84 videos
  trustpilot       trustscore 4.6 · 1,243 reviews pulled
  competitors      top 3 detected: BrandX (12), BrandY (8), BrandZ (6)

$ claude
> /refresh-bible mybrand

 Synthesizing 5 bible files from 7 raw scrapes…

   bible/identity.md            1,142 words · 38 citations
   bible/catalog.md             847 words · 5 hero SKUs
   bible/customer_language.md   1,683 words · 76 verbatim quotes
   bible/competitors.md         3 competitor profiles
   bible/channels.md            612 words

 Ready. Try: /morning-brief · /check-ads · /audit-cart

Click each tab · five real commands, real output structure · sample data anonymized

What's actually in the box

Not a course.
A working production stack.

Concrete files, configs and tools — already running on a €2M Shopify brand.

Brand Intelligence

Your brand bible,
auto-built in 5 minutes.

One command — bta init — scrapes your full Shopify catalog, your homepage and brand pages, your Reddit mentions, Instagram, TikTok, Trustpilot, Google reviews, press, and your top 3 competitors auto-detected from where customers say "I switched from X to Y". Synthesizes 5 markdown files Claude reads on every prompt: identity, catalog, customer language, competitors, channels.

Daily Operations

Six slash commands.
Six codified skills.

/morning-brief, /check-ads, /check-flows, /audit-cart, /draft-winback, /end-of-month. Each one consumes the bible plus live fetches across Shopify, Meta, Google, Klaviyo or Omnisend. Backed by 6 frameworks codified as skills — Andromeda for Meta, PMAX marginal-ROAS, Klaviyo flow architect, OCU upsell rules, bestseller drift, cohort LTV.

Self-Maintaining

It tells you
when something's broken.

bta doctor grids every channel against your .env + brand-config.json and live-tests each fetcher. Green / yellow / red verdict, exact reason. bta update ships new skills + scrapers monthly without touching your data — your customizations are protected by a manifest contract. Lifetime updates means lifetime.

7

Sources scraped
into your bible

6+6

Slash commands
+ skills, day one

8am

Daily brief lands
before coffee

Wired into your stack from day one

Shopify Meta Ads Google Ads Klaviyo Omnisend Reddit Instagram TikTok Trustpilot Google SERP

The other AI shelf

Stop bookmarking
AI threads.

Your Twitter feed is a graveyard.

"Connect Claude Code to Shopify." "Connect ChatGPT to your CRM." "Add an AI agent for Klaviyo." "Build your own MCP for X."

Tutorials. Threads. Twelve-tab guides. Notion bookmarks you'll never reopen.

Each one is a Tuesday afternoon you'll never get back — wired into something half-broken, untested in production, pointed at fake demo data, abandoned three weeks later when the next thread drops.

This is the opposite.

One stack. Already wired. Already running on a real €2M Shopify brand for 18 months. Tested against real customer data, real Meta accounts, real Klaviyo flows, real revenue.

You don't connect anything. You don't read another tutorial. You don't write another .env from scratch.

You inherit a system that already works — pre-loaded with the data layer it took 18 months and €5,000/month to assemble.

"Connect AI to things" is for builders.
This is for operators.

A typical Tuesday.

Same day. Same brand. Two ways to operate.

With your $5K/month agency

  • 9:00 You ping Slack to ask about yesterday's Meta performance.
  • 14:30 Account manager replies: "I'll loop in the analyst, expect numbers Thursday."
  • 15:00 You receive 4 creative variations · 2 from last week's brief.
  • 17:00 Friday Google Slides arrives · 12 pages of charts, no decisions.
  • Mo+1 "Strategic alignment call" · 45 min · 3 people · no outcome.

With Become The Agency

  • 8:00 /morning-brief · yesterday's Shopify + Meta + Google + Klaviyo in one structured brief, anomalies flagged, one bet for today.
  • 9:15 /check-ads · Andromeda tier classification (reliable / actionable / noise), kill list ready, 90 seconds.
  • 11:00 /audit-cart · Sessions → ATC → Checkout → Purchased funnel via ShopifyQL, leakage step + Klaviyo recovery flow status, OCU funnel against the codified skill thresholds.
  • 14:00 /draft-winback · 3-email cadence with discount escalation, segment data from your real Klaviyo dormant segment, exit criteria pre-built.
  • Mo +1 /end-of-month · Full P&L consolidated, MoM + YoY, every "applied" decision scored ✅⚠️❌ from your decisions ledger. Top 3 bets next month.

"You're not paying
for marketing.
You're paying for
someone else's
analyst's lunch break."

The math

Stack pays for itself
in 18 days.

With your agency

$5,000/month

Year 1 $60,000
Year 2 $60,000
Year 3 $60,000
3-year total $180,000
The stack

With Become The Agency

$2,997 once + ~$700/mo API

Year 1 ($2,997 + $8,400) $11,397
Year 2 (API only) $8,400
Year 3 (API only) $8,400
3-year total $28,197

3-year savings

$151,803

API costs (~$700/mo) cover Claude Code Max + scraping infra + creative generation + research APIs. Scale up if you're paying $7K or $10K/mo to your agency — savings grow with your retainer.

The hidden stack

The retainer is just
the appetizer.

When you add up everyone agencies pull into the chain — the media team, the creative shop, the UGC actors, the email guy, the "fractional CMO" — your real monthly bill is 2-4× the retainer they quoted you.

What you actually pay for
Monthly cost

Media agency retainer

Meta + Google ads management. The "core" line item.

$5,000

Creative agency or freelance designer

Static + motion creatives. Often separate from media.

$1,500 – $3,000

UGC creators · paid actors

$200–800 per video × 4-8 a month. The Andromeda tax.

$1,200 – $6,400

Email / CRM consultant

Klaviyo flows, retention, deliverability. Separate quote.

$1,000 – $2,500

Fractional CMO · strategist

For when you need someone to "tie it all together".

$2,000 – $5,000

Real monthly stack

What an "agency-run" brand actually pays

$10,700 – $23,500/mo

$128K – $282K / year

With Become The Agency

One stack. AI does the rest.

~$700/mo

$8,400 / year · No retainer

No casting calls. No video shoots. No invoices from 5 different vendors. AI generates the UGC, the lifestyle, the stills, the briefs, the audits, the reports — at the volume Andromeda actually rewards.

The new operator class

You don't just save money.
You become the founder of an AI-piloted ecom brand.

Every channel, every creative, every audit, every report — AI-driven, founder-owned, running while you sleep. That's the brag at the next dinner. That's the headline in your next pitch.

A note from the founder

Why I'm selling something
I built for myself.

For three years I paid an agency €5,000 a month. They had nice slides. They were polite. They were always slightly late.

One day I added it up: €180,000 over three years. For decisions I could have made faster, with better data, in my own terminal.

So I built the system that replaces them. Not because I'm anti-agency — because they were never the bottleneck. The bottleneck was waiting for someone else's calendar to clear.

This stack is the answer I gave myself. It runs my brand at €2M solo. I sleep better. I ship daily. I own every line of code, every prompt, every output.

I'd rather see 100 founders own their stack than 100 agencies milk monthly retainers.

— Romain

Buy this if

Buy this if you are:

  • A solo founder running a Shopify brand at $1M+ ARR
  • Paying or recently paid an agency $3-10K/month
  • Comfortable being the CEO who delegates — to people or to AI
  • Tired of paying thousands for basic digital execution
  • Willing to spend a weekend on setup (or get the DFY tier)

Don't buy this if

Don't buy this if:

  • ×You prefer hiring large teams for simple tasks
  • ×You like sitting through weekly alignment meetings
  • ×You have venture capital you need to burn quickly
  • ×You aren't on Shopify (the integrations are Shopify-specific)
  • ×$700/mo in API costs makes you uncomfortable

Built for the CEO chair, not the IDE

Made for operators,
not developers.

You're the CEO. You don't write code. You don't want to write code. Good — neither do I, anymore.

01 — The terminal

You talk. Claude types.

Forget what you remember about black screens with green text. Claude Code is a chat window that lives next to your code — you ask in plain English, it does the work.

Real example, this morning, my exact prompt:
"Show me yesterday's Meta ads ROAS by creative — flag the ones below breakeven."
Output landed in Notion. No SQL, no formulas, no Looker. That's the entire interface.

02 — The setup

A weekend, not a sabbatical.

Four short videos walk you through it: install Claude Code → drop the stack → paste API keys (Shopify, Meta or Pipeboard, Klaviyo, ScrapingBee) → run bta init → bible builds itself in a few minutes → first /morning-brief the next morning.

Average time founder-side: 3 to 5 hours, spread across a Saturday.

Don't want to touch any of it? DFY tier — I deploy it on your cloud, hand you the keys.

03 — The updates

It gets better while you sleep.

Meta changes their attribution model. Klaviyo ships a new flow type. Anthropic releases a faster model. The stack absorbs it — you get the diff in your inbox the first Monday of every month.

Lifetime updates means lifetime. Pull the new code with one command. Or let Claude do that too.

The Operator's Brief

What lands in your inbox, monthly.

  • Founder tip of the month — one decision I made on my own brand this month, the data behind it, the outcome.
  • Stack update video (5-10 min) — what's new in your code, what to delete, what's now possible.
  • Industry alerts — the API changes / platform updates that matter (Meta, Klaviyo, Shopify, Anthropic).
  • One ready-to-deploy playbook — a working Claude Code skill or prompt sequence I used this month, copy-paste into your stack.

Async. No live calls, no Slack to keep up with, no community FOMO. Read it Sunday morning with coffee, ship it Monday.

"Solo operators don't outsource their craft. They orchestrate it."

One stack. Four ways in.

Buy once. Own forever. Walk away whenever.

First 10 only

Founding

$1,997

In exchange for testimonial + reference call rights

  • Full source code + skills + MCPs
  • Lifetime updates
  • Operator's Brief monthly (intel + playbooks)
  • 5 brand templates ready to deploy
  • 30 days email support
  • Founding badge in "trusted by"
Get the stack →
Most popular

Self-deploy

Standard

$2,997

Everything you need to run the agency.

  • Full source code + skills + MCPs
  • Lifetime updates
  • Operator's Brief monthly (intel + playbooks)
  • 5 brand templates ready to deploy
  • 30 days email support
Get the stack →

+ scoping

Premium

$4,997

For founders who want a guided start.

  • Everything in Standard
  • 2-hour onboarding consultation call
  • Brand-tuned CLAUDE.md (1h custom work)
  • Priority email response (24h vs 72h)
  • Operator's Brief early access (1 week)
Get the stack →

Done-for-you

DFY

$9,997

I deploy it for you.

  • Everything in Premium
  • I deploy on your GCP / cloud
  • Custom MCP setup for your tools
  • 1 live setup call + 1 audit at day 30
  • 90 days priority email
  • 1-2 custom skills built for you
Get the stack →

All tiers include lifetime updates and the monthly Operator's Brief. Source code is yours forever — even if you cancel future intel, the stack you have keeps running.

Frequently Asked Questions.

Is this a software product or a course? +
It's a working production stack. Python fetchers, ScrapingBee-powered scrapers, 6 codified skills, 6 slash commands, a brand-bible builder, an installer, a CLI (bta init / bta doctor / bta update) — already configured, already running on a 2M€ Shopify brand. You're not learning to fish; you're getting the boat.
I'm not a developer. Can I still use this? +
Yes. I'm not one either anymore — I'm a CEO who talks to Claude. The interface is a chat window, not an IDE.

Setup is a weekend (3-5 hours) following 4 short videos: install Claude Code, drop in the stack, paste your API keys including ScrapingBee, run bta init, your bible builds itself, your first /morning-brief lands the next morning. Day-to-day usage is plain English: "check yesterday's ads", "draft the Klaviyo winback", "audit the cart abandonment funnel".

If even that sounds like too much, the DFY tier exists exactly for that — I deploy it on your cloud, hand you the keys, you start talking to it.
How do updates work? What if Meta or Klaviyo change their API? +
That's exactly what the monthly Operator's Brief is for. Each first Monday of the month you get: the diff of what changed in the stack, a 5-10 min video explaining it, and a one-liner to pull the new code into your repo (Claude Code can run it for you).

When platforms break things — and they will — fixes ship as part of the same monthly cycle, or as an emergency patch if it's bad enough. Lifetime updates is a real commitment, not a marketing line.

Bonus: the stack is yours. If you ever decide to skip a month, the version you have keeps running on your infrastructure.
What happens if I outgrow the stack? +
You own the source code, configs, and skills. You can fork, modify, extend, integrate with anything. No vendor lock-in. The stack scales with you because you control every piece.
Can I use the stack with clients of my own? +
Yes. Buy once, use it on as many brands as you operate, advise, or charge fees on. Run a small advisory practice? A fractional CMO gig? Help a friend's brand on the side? Fold this stack into your offer and bill what you want for the output. You become the agency, literally.

The only thing you can't do is repackage and resell the stack itself as a product. The capability is yours. The asset stays yours.
Is there a refund policy? +
No. The stack ships as unencrypted source code — the moment you download it, you have it. So all sales are final, by design.

What you do get: a narrow technical guarantee. If the stack doesn't run on a clean install following the included videos, I fix it or you don't pay. That's it. No "didn't get the results I wanted" refunds — you're buying the same code I run on a 2M€ Shopify brand, what you do with it is on you.

Ask any question before you commit: DM me, watch the full demo Loom, read every line on this page. Once you click buy, you're in.
What about my data and privacy? +
All API calls go through your accounts (your Meta, Klaviyo, Shopify, Claude). Nothing routes through me. Your customer data never leaves your infrastructure.

Founding price · First 10 spots

Tuesday could look
different next week.

Drop your email. Founding spot reserved. Stack ships when launch goes live this week.

No spam. No refunds — by design. Buy once, own forever.